CITIZEN, a trusted name and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. The first to create quartz crystal and titanium timepieces, CITIZEN was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value. Grounded in the Japanese notion that elevates society above self, CITIZEN takes a forward-thinking, socially responsible, and inclusive world view: creating quality timepieces at superior value for all citizens of the world to enjoy every minute of their time. And their deep-rooted respect for self-development guides their corporate philosophy: Better Starts Now. Whether it’s creating a better product, a better customer experience, a better planet, CITIZEN embraces opportunity and growth. At CITIZEN, they strive for better, for making every minute count.